35 hot leads with engagement scores, email open rates, demo page views, and payment link click history. Exported daily as CSV.
Small businesses (restaurants, HVAC, retail, healthcare) without web presence. 1-50 employees. Revenue $100K-$5M. Decision maker: owner.
Voice outreach: 85% of qualified leads. Email drip: 12%. Inbound: 3%. Best performing: local restaurants via voice.
"Free digital audit" hook converts 3.2x better than "website redesign" pitch. ROI focus beats feature focus 2.8x.
| Stage | Score | Criteria | Sales Action |
|---|---|---|---|
| Cold | 0-14 | Contacted, no engagement | None — growth nurtures |
| Warm | 15-39 | Email opened 2x+, clicked link | None — growth nurtures |
| Hot | 40-79 | Demo viewed, payment link clicked, or replied positively | Sales can engage |
| Qualified | 80+ | Budget confirmed, need identified, timeline <30 days | Sales MUST engage within 24h |
| Closed | 150+ | Payment received via Stripe | Onboarding handoff |
26% close rate needed from 35 hot leads. Highest probability path. Sales team sends personalized follow-up with ROI calculator.
Target top 5 highest-engagement leads. Custom proposal with industry-specific ROI data. 14-30 day close cycle.
Volume play. Lower probability short-term but builds recurring revenue. Growth feeds funnel continuously.